The Kenzo Parfums division was launched in 1987, though evidence of the earliest Kenzo perfume—1978’s King Kong, in keeping with the “Jungle Jap” theme—suggests the designer was interested in fragrance prior to launching a separate fragrance division. Kenzo Parfums’ first official release was 1988’s Kenzo for Women, a scent whose name was later changed to ça sent beau (which translates to “it smells nice”).
A series of successful fragrances for men and women have since been offered, including the company’s flagship scent, the ground-breaking Flower by Kenzo.
Kenzo is a Japanese fashion house founded by designer Kenzo Takada in 1970. Kenzo attended Bunka Fashion College in Tokyo—one of its first male students—and made the move from Tokyo to Paris in 1964. In 1970, he founded his first Parisian boutique, called Jungle Jap. Kenzo is credited with bringing Japanese fashion to the rest of the world, and his unique designs represent a mix of traditional Japanese lines with influences of nature and multi-culturalism.